Bridge the Gap Between Your Artistry and a Planner’s Trust

Photographers often wonder: “How do I get planners to notice me?” or “What if they already have preferred vendors?” This course answers those questions—directly from the source. We interviewed top wedding planners to uncover the truth about how they choose photographers, what turns them off, and how you can build lasting, trust-based relationships that lead to consistent referrals. You’ll hear what they actually want, how they prefer to be contacted, and the subtle ways you can stand out in a saturated market—without being pushy, needy, or transactional. Whether you’re trying to book your first luxury wedding or strengthen your planner connections, this course gives you the clarity and confidence to make it happen. Join now and start connecting with planners in a way that feels aligned, respectful, and effective.

What you'll learn

📝 Approach Planners with Confidence

Learn exactly what to say (and what to avoid) when reaching out to wedding planners—so you come across as professional, collaborative, and valuable from the start.

🔎 Get Noticed—Even If They Already Have a Preferred List

Discover how to stand out to planners who “already have their people.” With the right positioning, you can become their next trusted creative partner.

❌ Avoid the Mistakes That Kill Opportunities

We’ll break down the most common outreach mistakes photographers make—and how to avoid sounding needy, generic, or disconnected from what planners actually want.

Curriculum

3 Chapters · 11 Lessons

  1. 1

    Module 1: What You Need to Know Before Working with Planners

    1. (Included in full purchase)

      Welcome & How to Get the Most Out of This Course

    2. (Included in full purchase)

      What Photographers Think Planners Want vs. What They Actually Want

  2. 2

    Module 2: Real Talk from Wedding Planners

    1. (Included in full purchase)

      Paper Hat Weddings - The Right Way To Get A Planner's Attention (And What Not to Do)

    2. (Included in full purchase)

      JW Design – How to Reach Out to Planners Without Sounding Like Every Other Photographer

    3. (Included in full purchase)

      Futtitinni Events – How to Network with Luxury Planners Without Feeling Like You’re Begging for Work

    4. (Included in full purchase)

      Forever and Always – The #1 Quality That Makes a Photographer Referral-Worthy

    5. (Included in full purchase)

      Shoreline Event Design – How to Build Real Relationships with Planners

    6. (Included in full purchase)

      All Buttoned Up Events – Why Planners Are Selective & How to Stand Out from the Crowd

  3. 3

    Module 3: What You Can Learn from the Patterns & Contradictions

    1. (Included in full purchase)

      The Planner Playbook: What Every Interview Had in Common

    2. (Included in full purchase)

      Navigating Planner Contradictions: How to Adapt & Build Stronger Relationships

    3. (Included in full purchase)

      Applying What You’ve Learned & Elevating Your Success

Meet Joshua Fournier

I help wedding photographers refine their artistry, attract high-end clients, and confidently book five-figure weddings. This mentorship gives you the clarity, confidence, and connections to create a thriving business that reflects your artistry and worth. You don’t have to navigate this alone—I’m here to guide you every step of the way.

This course is for you if…

✔ You want to build real relationships with planners—but you’re unsure how to start without feeling awkward or salesy. ✔ You’ve tried DMing planners or emailing them but never heard back—and you’re ready to learn what actually works. ✔ You dream of booking luxury weddings and know that strong planner connections are the key to unlocking those opportunities. ✔ You’re tired of guessing what planners want and wish someone would just tell you the truth—straight up.

Start Booking MORE Weddings Through Planner Referrals

Pay once and own it forever.

$195.00

Enroll Now